Marketing Researcher Study Paper

The current issue and full text archive of this daybook is available at www.emeraldinsight.com/1746-8809.htm IJOEM 6,4 Global crisis and activities of multinational enterprises in newfangled-sprung(prenominal) EU member states Sergey Filippov Faculty of Technology, Policy and Management, Delft University of Technology (TU Delft), Delft, The Netherlands, and 304 reliable may 2009 Revised April 2010 Accepted June 2010 Kalman Kalotay United Nations Conference on hatful and Development, Geneva, Switzerland Abstract Purpose The purpose of this paper is to examine the authorisation difference impact of the 2008 economic crisis on foreign rule enthronization (FDI), especially in the new member states of the European Union. grumpy attention is paid to the activities of subsidiaries of multinational enterprises (MNE), which can heed contrary scenarios as a repartee to the crisis, including a reorganisation of their turnout systems, and a reduction or closure of activities. excogitation/ regularityology/approach The depth psychology is grounded on several(a) streams of literature, including international disdain studies and look for on transition. Evidence is derived from UNCTAD data, interviews and desk research.

The method of descriptive analysis has been followed, combined with theoretical insights, conceptual discussions and field mull over evidence. Findings firearm the full magnitude and consequences of the crisis ar yet to be extensively analysed, the authors preliminary ?ndings suggest that the response of MNE subsidiaries to the crisis hinges criticall y upon the type and the exertion of such su! bsidiaries. Export platforms in automotive industries have been hardest hit. However, there are indications of the qualitative phylogenesis of subsidiaries in other industries, contempt the crisis, as well as growing attractiveness of new EU members FDI in services. seek limitations/implications This paper is an explorative study on the impact of the crisis on subsidiaries. More academic research should be...If you want to get a full essay, order it on our website: BestEssayCheap.com

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