Harley Davidson

QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)       STRATEGIC ALTERNATIVES         unfinished Products Expand Market     (lightweight)     KEY FACTORS WEIGHT AS TAS AS TAS OPPORTUNITIES           Merge with  AMF company 0.08 2 0.16 4 0.32 licensing 0.12 -   -   Increase publication of women riders 0.10 4 0.40 3 0.30 maturement mart in Asiatic and Canada 0.06 2 0.12 4 0.24 Increase number of buyers with higher(prenominal) education 0.07 2 0.14 3 0.21 Opportunities for the customers to customize their bikes 0.10 -   -               THREATS           Challengging economic environment 0.07 3 0.21 1 0.07 Environmental issues 0.09 4 0.36 2 0.18 High Competition 0.10 4 0.40 2 0.20 Competitors have great financial and merchandises resouces 0.10         Increasing an aging population of U.S 0.11 4 0.44 2 0.22   1.00         STRENGTH S           80% market voice in heavyweight motorcycle industry in the U.S. 0.13 1 0.13 4 0.52 punishing brand name 0.08 2 0.16 4 0.32 Convenient website 0.07   0.00   0.00 Customer loyalty 0.11 2 0.22 4 0.44 Strong full-service franchise (686 dealers in the U.S.) 0.07   0.00   0.00 Strong marketing efforts 0.

11 2 0.22 4 0.44             WEAKNESSES           Expensive intersection points 0.13 4 0.52 2 0.26 No product diversification 0.11   0.00   0.00 Decreasing sales by 2.32% 0.06 3 0.18 2 0.12 Weak international market s hare 0.08 3 0.24 4 0.32 Increasing tot! al liabilities by 74.12% 0.05   0.00   0.00   1.00   3.90   4.16             Quantitative strategic intend Matrix (QSPM) is basically to evaluate two preference strategies that a company indigences to implement. After evaluating all internal and come inside(a) signalize factors of Harley Davidson and assigning the weight before, we have come out with to strategic alternative the company should implement. The alternatives are: produce new...If you want to compass a full essay, order it on our website: BestEssayCheap.com

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