Integrating Google with DoubleClick

The desegregation plan is possibly the virtu all(prenominal)y important dance of Google?s acquisition of DoubleClick. This is due to the fact that Google?s mastery in exploiting the desirable competencies of DoubleClick, hinges on their ability to maintain underlying individuals and cultural norms at DoubleClick. It is important for Google to define executive leaders roles to usher the acquisition process to a successful completion. Google must(prenominal) also carefully consider and maintain key integrating strategies throughout the process. For example, HR concerns much(prenominal) as communication, cultural integration, and adult masculine capital are essential for success. Likewise, operational considerations much(prenominal) as metrics to evaluate the integration process are tonic to keep the integration process on track. Finally, executive considerations such as the integration strategy and project management conduct behind ensure the process is well coordina ted. Pre Integration ConcernsAs with all proceeding of this size and scope, a proposed acquisition of DoubleClick will smell a review by the Federal Trade counsel and European Commission.

Google should expect a significant level of examen for a number of reasons including: a) the large size (in dollar value) of the transaction, b) the passing free-enterprise(a) nature of the industry, c) the media attention paid to the transaction as a result Google?s watertight brand and d) the fact that coupling Google and DoubleClick operate in the general online advertising industry could facelift concerns regarding mono polistic activity. Also, since the combined ! entity will have access to a tremendous amount of consumer data, privacy concerns should be expected . Fortunately, well-nigh in the industry agree that Google has a ?pretty sanitary record on protecting privacy rights. ?In base to mitigate the pre-integration concerns related to FTC & EC approval, Google should begin a proactive communication campaign. This campaign should consistently and clearly requester the benefits of the combined merger such as improved product... If you want to get a full essay, order it on our website: BestEssayCheap.com

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