nivea's implementation in china

Internationalisation strategie in China The BDF BEIERSDORF GROUP NIVEA Julien MUHAR Dinh PHAN Morgan GUIRADO Anthony GINOLIN Introduction I.Introducing the BEIERSDORFS convocation a.The group b.The NIVEA brand name i.Brief historic ii.NIVEAs statistics c.NIVEAs products range II.Analysis a.The Chinese grocery store b.The tax system c.The cosmetics market in China d.The bid analysis i.The concurrency ii.The diffusion e.The take on analysis i.The qualitative demand ii.Supplementary informations f. The SWOT analysis III.Internal diagnosis a.What ar the goals of internationalization? b.What are the particular advantage and the handicaps we declare? c.Is my know-how militant? d.What are my negotiable and my nonnegotiable? i.The brand name ii.My decision-making precedent iii.The financial risk IV.Internationalization strategy a.BEIERSDORFs execution of puppet in china i.The reconquest of the brand ii.The reason to go in China iii.An implementation by a developed distribution structure b.Recommendations for a burst implementation i.To develop its marketing strategy ii.Buying back Chinese local companies iii.To open a BEIERSDORF research center iv.

The NIVEAs headquarter CONCLUSION   BEIERSDORF AG is an internationally cognise company but its name isnt at one eon evocative. On the other hand its brand NIVEA is known all over the world. We have elect to concentrate on NIVEA because BEIERSDORF AG activities are too modify and also because we valued particularly wanted to study the Chinese cosmetics market. Nowadays NIVEA is dramatic play on the ! development of the emerging countries to compensate with the occidental markets stagnation. organism one of the most dynamical emerging countries and offering a large potential to the hostile companies, China appeared to be for us a very enkindle case to develop. So in a first time we will discuss approximately the company NIVEA, then...If you want to seduce a full essay, shape it on our website: BestEssayCheap.com

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