Case Study Taj

Case Study The virgin Taj reservation, scattering and CRM platform includes the adjacent applications: reliance| Voyager CRS Trust|Connect powered by Serenata Taj Hotels, Resorts and Palaces Implements a comprehensive examination CRS and CRM Integration for its 75 Prestigious Hotels The next-generation effect streamlines the reservation and distribution process, provides analytic argumentation intelligence reportage and enables Taj to identify subordinate guests and sales accounts crosswise all properties. For more than than 100 years, Taj Hotels and Resorts prolong acquainted guests with the living heritage of India - and a legendary mystify in cordial reception. As part of the Tata conclave of companies www.tata.com, Indias premier business line house, Taj Hotels Resorts and Palaces comprises 57 hotels in 40 locations across India with an additional 18 world-wide hotels in the Maldives, Mauritius, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, and the Middle East. Over the years, Taj has win international acclaim for its quality hotels and its excellence in dining, business facilities, interiors, and world-class, personalised service.

In India, Taj is recognized as the premier hospitality provider, spanning the space and breadth of the country, and gracing important industrial towns and cities, beautiful beaches, historical and pilgrim centres, and wildlife destinations. Taj was confronted with a fragmented distribution environment based on diverse non-interactive systems, which made it difficult to set uniform standards, make up challenges for a uniform channel management and for corporate insura! nce coverage and revenue management and made it difficult to recognize valued guests, companies and choke agents on a chain-wide level. With the aim to achieve a new integrated and centralized solution that would combine best-of-breed applied science and come back a completely new reservation, distribution and CRM platform, Taj chose the integration provided by The PLC in cooperation with Trust...If you want to get a full essay, read it on our website: BestEssayCheap.com

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